eKnowWaytions

Once more another short and simple post about something that just happened:

Since I am just reviewing some social media monitoring tools at work and happened to notice some tweets about social media monitoring tools on twitter, I joined the conversation over there. The fun thing: It was completely in German and covered basically other tools than radian6 . I simply mentioned radian6 in one of my tweets by saying “…compared to tool XY radian6 is…or is not…”. I didn’t even used a # (hashtag).

A few minutes later a project coordinator from radian6 sent me a @reply saying something like “hey sascha, just realized you were talking about our tool (since she couldn’t understand what I was saying in German). If you have any questions, feel free to ask…”. About 30 minutes later a radian6 employee was amongst my followers…

So how cool is that? Others might become a little paranoid, but I really appreciate this way of engagement & actually it shouldn’t be that much of a surprise when a company, focused on social media monitoring, uses their tools to get in touch with people talking about them. Unfortunately it is not usual (hey all other social media tool companies: what about you? where have you been?) – but radian6 does it in a great way.

Guys, looks like you know your job (and therefore deserve a blogpost with some linklove). Well done!

Related posts:

1. What the F**K is Social Media? One year later
2. SEO & Social Media: Social Search, Twitter Lists
3. Social Media Benjamins: Value!
4. putting the personal in social media
5. sorry, i don’t like you | social media spam

Tags: radian6, social media monitoring

This entry was posted on Dienstag, März 2nd, 2010 at 22:39. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.