eKnowWaytions

I guess all of you guys know about the Page Rank. This one little number that was used to judge about Websites quite often (mostly way to often!). If not, lmgtfy!

For some reason (ok, actually we all know the reason ;-) ) the Page Rank was for a long time the number one metric in order to compare sites. Since I don’t want to go to much into the SEO thing (actually, after haven’t done to much SEO stuff during the last months, I really feel the need to talk a little more about it, but in order to keep it short and simple I won’t ;-) ), I won’t talk about the other metrics and what influences the Page Rank and so on. Since most of the guys out there are no SEOs, we just see it the way they do. As an important number.

But wait! Is the Page Rank still that important? Is it really that important that Google likes my own page that much?

Isn’t it much more important that people like what I do / sell / promote /etc.? Wouldn’t it be more clever to focus on platforms where the users are anyway? Meaning put more effort in getting found on linkedin, facebook ore whatever and trying to enable fans on that sites? For example: I guess Facebook has an awesome ranking anyway – there are incoming links to FB from everywhere…everybody’s blogging about it, content en masse…etc…so why not try to set up a awesome facebook fanpage and use the budget for qualified (!) moderators that monitor the site and take an active part in the discussions on facebook. Wouldn’t that be more helpful? Talk to the people right were the conversation is and not trying to convey people to come to a company site that even doesn’t look half way personal…

I know that’s kinda black and white saying “don’t care about pr just go for social media!”….but I think it’s probably a direction that should be thought about. What do you think? Do you still care about your PR?

PS: Sorry for that short post. But right now I’m in an ICE to Germany where internet connection is pretty lame and the energy connection simply switches off once in a while. So if there’s going to be a dsicussion on that topic on twitter or whereever i’ll be happy to digg deeper into that topic since there are a heck of ideas on that deep inside of me =)

(expl: I just came across that topic since one of my followers on twitter asked what happens now to his site because he went one PR down)

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1. Social Media Benjamins: Value!
2. seocial!
3. SEO & Social Media: Social Search, Twitter Lists
4. Facebook, Google Buzz & more
5. sorry, i don’t like you | social media spam

Tags: Facebook, Google, Pagerank, Social Media

This entry was posted on Freitag, Juli 24th, 2009 at 18:30. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.