Currently I can see a lot of discussions about paid content going on in my timeline. Actually I thought this is quite an odd discussion (started years ago, stilborn child due to publisher’s attitudes). But somehow I started to think about it again and eventually started kind of a paid content site myself. It is not about paid or non-paid – it is about the value Most of the current [...]

One of the many phrases I hear when I talk with people about my profession (well, if they somehow know what “online marketing” is about and not simply say “so you hang out in the internet all day…”) is “So then…why do you not hang out on some island and make a fortune via affiliate marketing?”. There are always two answers that come up. First the obvious one: It is [...]

While I was working on my latest site and checking it in different browsers I just thought it would be quite interesting to see what browsers made it into my top 5 and what you guys usually use. So this is my Browser High 5….(nice!). So when I look down in my dock, I see 5 browsers hanging out there. Three all the time, two temporarily. 1. Firefox Especially since [...]

So you are reading a post called “why blogging stinks”. This means either way you are a blogger and you think I suck or you think about blogging and want to know the PROs and CONs. Regarding my headline you can imagine what my outcome might be…but let’s back up and start from the beginning. PROs of blogging When looking at blogging from a business side it has different aspects. [...]

You’ve got a lot of interests? You’re into music, social media, sports, travel and even more stuff like that?  Besides that you are a passionate blogger and want to spread the word about your achievements and experiences? Good! Do it! But hey….how? Do you talk about basically everything in your only presence? One blog for all topics? Or do you spread everything up? Different blogs for different topics. Serving several [...]

While working in Thailand I, obviously, can not stop my social media addiction. So I thought why not dive into the local social media atmosphere and check out local behaviour and usage. Having that said and not being able to write Thai this was – and still is – a huge adventure. But thanks to some of my students I was already able to get a glance at the common [...]

End of the year. Time to look back & forth. Remember what happened, be calm and….moah I can’t stand it. Let’s just go straight to the point. After huge developments in the area of  mobile devices as well as in the area of ads (placement, targeting, retargeting, etc.) I’m looking forward to some new advertising options in 2011. Minority Report style. Yeah! Deviced! Over the past few months / weeks [...]

Just another shorty since I was just struck by pure shock when hovering over some SERPs results. Even though they were on the first page, I did not want to click them since the instant preview showed nothing but ugly and out of date webdesign. I am number 1 two is not a winner and three nobody remembers. Catchy phrase outta the hiphop business. And somehow right. BUT if number [...]

Yep. Stay Away From SEO! Yes, I really said that! Whom am I talking to you ask? Well…look around…yes, it’s you! I talk about you, who has read 2 articles on copyblogger and search engine land and considers himself a SEO pro! Guess what, you are not! And guess one more time: You will never be! Why do I start ranting again? Because I made the mistake of using google [...]

Yeah yeah yeah. It barely (ha!) ends! During the last days twitter as well as facebook rolled out some improvements (well, that’s how they call it) to their service. Both supply the user with pimped navigation bars. Facebook wants to be placed as your homebutton and asks you to take action. If you do so, you will see changes in your facebook timeline as soon as you open your browser. [...]

This week we saw a quite funny (or childish as many people would say) phenomenon on facebook. Thousands of people changed their profile pictures into their childhood’s comic hero. Why? Well somebody said so….I don’t know for sure who started this whole thing and if he only wants to remember the good old childhood days, but without any doubt: it worked. Until today people are still changing their profile pictures [...]

Noooo, no drugs. I really mean what I am saying. This post is about succeeding via failing. Fail = bad, right? No! Well yes, in it’s natural meaning it is something bad to fail. That’s why people on twitter tag bad or stupid actions with the #fail tag or that’s why the failblog is so popular. Even outside our web 2.0 world the word ‘fail`itself is quite common to discribe [...]

After setting up some new projects during the last few weeks, with some wordpress sites amongst it, I thought it won’t hurt to have – once again – a closer look at the plugins used regularly. Of course it depends on the type of site and personal needs – but there are quite a few plugins I used at most of the sites. So let’s try to bring up my [...]